Athletech News: Echelon, Primal Partner To Combine Connected Tech & Strength Equipment
Unveiled at this year’s HFA Show, the two brands are coming together to create a unified performance ecosystem that leverages Echelon’s tech and Primal’s strength equipment
Connected fitness brand Echelon is enhancing its strategy in a key partnership with U.K.-based strength-training equipment company Primal to help the latter break into the U.S. market.
Debuting at the HFA Show 2026, the companies are unveiling their united vision of delivering premium strength equipment solutions to homes, gyms, training facilities and performance centers throughout the U.S.
The partnership combines Echelon’s fitness technology platform and connected ecosystem with Primal’s strength equipment, tapping into the brand’s strong presence in gyms across the U.K. and internationally.
Fitness operators can take advantage of the unified performance ecosystem, with Primal equipment fully integrated into Echelon’s connected cardio, recovery and digital training solutions.
“We are incredibly excited to partner with Echelon Fitness,” said Primal CEO Steven Rinaldi. “Echelon’s innovation in connected fitness and US distribution combined with Primal’s expertise in strength training equipment creates a powerful opportunity for both brands to expand our reach and deliver exceptional value to gym operators and athletes.”
Read the original article at Athletech News.
